How much do solar leads cost in the UK?

Solar is a high-ticket sale, and lead prices reflect that. This article sets out what UK installers are actually paying for solar leads in 2026, what moves the price, and how to work out whether a lead source is making you money.

Typical UK solar lead prices

There is no verified market-wide solar lead price benchmark in this guide. Ask suppliers to quote for your postcodes, solar-only or solar-and-battery enquiries, ownership checks and expected volume. Confirm whether each enquiry is exclusive or shared and how many buyers receive it.

What drives the price

• Qualification depth - agree which ownership, roof and budget checks are included in the quoted price.
• Battery storage interest - specify whether you install panels, batteries or both.
• Region - obtain a quote for your actual postcodes rather than assuming a nationwide rate.
• Exclusivity - ask whether the enquiry goes to one buyer or several, and compare actual results.
• Delivery speed - agree when an enquiry is delivered and how you will receive it.

Cost per lead is the wrong number

As an illustrative calculation, £15 per lead with a 5% close rate and £60 per lead with a 20% close rate both produce a £300 cost per installed system. At a hypothetical 25% close rate, the £60 lead produces £240 per install. These are assumptions, not measured results; also include your sales costs and margin.

Run the numbers on your own close rate before you compare suppliers on price. Our ROI calculator does the arithmetic for you.

What should be included in the price

A fair solar lead price should include a replacement policy for wrong numbers, tenants and out-of-area enquiries, real-time delivery by email, SMS or straight into your CRM, and no minimum contract. If a supplier wants a six-month commitment before you have seen a single lead, the price is not the problem.

Getting the most from each lead

Call within five minutes, offer a survey date on the first call, and send a written quote within 48 hours. Solar buyers compare installers, so the firm that is organised, prompt and honest about payback usually wins. Exclusive leads give you the space to sell that way.