Stop judging leads by their sticker price. Enter your numbers below to see your true cost per booked job, monthly profit and return on every pound you spend on leads.
Estimates are for planning purposes and assume steady close and contact rates. Your actual results depend on speed-to-lead, follow-up and offer.
In an illustrative scenario, a £20 lead closing at 5% costs £400 per booked job; a £45 lead closing at 20% costs £225. These are arithmetic examples, not measured shared or exclusive lead results. Use your own prices and conversion data.
This calculator does that maths for you. Adjust the close rate to compare exclusive vs shared scenarios, and watch how your true cost per acquisition and return on lead spend move. For most trades, exclusivity and speed-to-lead move these numbers more than price ever will.
Cost per lead (CPL) is your total lead spend divided by the number of leads received. For example, £1,750 spent on 50 leads is a £35 cost per lead. But CPL alone is misleading - the number that actually matters is your cost per booked job.
Cost per booked job (also called cost per acquisition, or CPA) is your total lead spend divided by the number of jobs you actually win. If you spend £1,750 on leads and win 10 jobs, your cost per booked job is £175 - regardless of what each individual lead cost.
Return on lead spend is your profit from those jobs minus your lead spend, divided by your lead spend, shown as a percentage. If leads cost £1,750 and produce £18,000 in profit, your ROI is roughly 929%. This calculator works it out for you in real time.
Cost per booked job depends on both the lead price and your observed close rate. A higher-priced lead only improves this result if it produces enough additional booked work. Test different assumptions in the calculator and compare them with your own results.
Tell us your service area and the jobs you want. We'll send projected volume and cost per lead - and you can plug them straight back into this calculator.
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